At Advies Private Clients LLP, we respect your privacy and the confidentiality of your personal information. This Privacy Notice explains:
Who we are
How we use your personal information
Who we share your information with and why
What personal information do we collect
How we keep your information secure
Your rights
How to contact us
Who We Are
Advies Private Clients LLP provide financial planning solutions and advice through experienced and qualified advisers based in the UK.
Advies Private Clients LLP determine the purposes and means of processing personal client data relating to giving advice. This means we are data controllers for these core advice-giving activities and are responsible for managing this client data and ensuring compliance.
What Personal Information Do We Collect?
We collect information about you when you engage us for financial planning advice and/or investment management services. This information will relate to your personal and financial circumstances. It may also include special categories of personal data, such as data about your health, if this is necessary for the provision of our services.
It may include the following:
Your contact information, including your full name, date of birth, marital status, national insurance number, postal address, phone number and email address.
Information about your personal and financial circumstances, such as employment details, income, expenses, assets and liabilities.
Financial information, such as bank statements, payroll records and tax information.
Identification documents such as your passport or driving licence.
Information about connected individuals, such as close family members, dependents or any person on whose behalf you are acting or representing, to provide our service to you effectively. Where you provide us with information about another person, such as a spouse, partner, dependant, attorney, executor, trustee or beneficiary, please ensure they are aware that their information has been provided to us and, where appropriate, provide them with a copy of this Privacy Notice.
We may also collect information when you voluntarily complete client surveys, download or access information provided by us or give us feedback.
Why Do We Need To Collect And Use Your Personal Data?
The primary legal basis that we intend to use for the processing of your data is for the performance of our contract with you. The information that we collect about you is essential for us to be able to carry out the services that you require from us effectively. Without collecting your personal data, we would also be unable to fulfil our legal and regulatory obligations.
Where special category data is required, we will obtain your explicit consent to collect and process this information.
How Will We Use Your Personal Information?
We process your information to support and maintain our contractual relationship with you and to comply with legal and regulatory requirements. This includes the following:
Providing our advice, products or services to you
Carrying out transactions you have requested
Confirming and verifying your identity for security purposes
Credit scoring and assessment, and credit management (where applicable)
Detecting and preventing fraud, crime, money laundering or other malpractice.
We also process your data for specific business purposes to enable us to give you the best products and services and the best and most secure experience. For example, we process your information to send you marketing that is tailored to your interests.
Our business purposes include the following:
Enhancing, modifying, and personalising our services for the benefit of our clients
Providing communications which we think will be of interest to you
Market or client satisfaction research or statistical analysis
Audit and record-keeping purposes
Enhancing the security of our network and information systems.
You have the right to object to this processing if you wish. Please see the “Your Rights” section below. Please bear in mind that if you object, this may affect our ability to carry out the tasks above for your benefit.
We may also process your personal data as part of an acquisition or sale. Should this happen, you will be notified about any change to processing or data controller arising as a result of this activity.
During the course of our business, we may record and monitor face-to-face, telephone, video and electronic communications or conversations with you for the following purposes:
To comply with our legal and regulatory obligations.
For our legitimate interests in managing our business, operations and contractual obligations, such as to ensure we carry out client instructions accurately and for training, development and service improvement.
Copies of recorded communications are available upon request and will be held in accordance with our retention policy.
Who We Share Your Information With & Why
In order to deliver our services to you effectively, we may send your details to third parties such as those that we engage for professional compliance, accountancy or legal services, as well as product and platform providers that we use to arrange financial products for you.
Where a third party processes personal data on our behalf, we will have a contract in place requiring them to protect your data and only process it in accordance with our instructions. Some third parties, such as product providers, platforms, investment managers, mortgage lenders, insurers, credit reference agencies, solicitors and accountants, may act as independent data controllers. Where this applies, they are responsible for their own compliance with data protection law.
Where it is necessary for your personal data to be forwarded to a third party, we will use appropriate security measures to protect your personal data in transit. Such measures include uploading information directly onto the third-party website and extracting data from the same website.
To fulfil our obligations in respect of the prevention of money-laundering and other financial crime, we may send your details to third-party agencies for identity verification purposes.
As part of our commitment to delivering a high standard of advice and improving our service to you, we may use Artificial Intelligence (AI) technologies to assist in such tasks as recording and transcribing meetings with you (with your agreement) and to extract data from key documents and recordings. We do not use AI to make solely automated decisions about you, and AI does not replace adviser judgement. Where AI tools are used, they support administrative, analytical, transcription or drafting tasks, and outputs are reviewed by appropriately trained staff before being relied upon. We carry out due diligence on AI suppliers and apply confidentiality, information security and data protection controls. We do not permit client personal data to be used to train public AI models.
Special Category Data & Vulnerability Information
Some information we collect may be particularly sensitive. This may include special category data, such as health information, medical conditions, care needs or vulnerability information where this relates to health or disability. We may also collect other sensitive personal information, such as smoking status, alcohol use, hazardous occupation, lifestyle information or protection underwriting information, where this is relevant to the advice or service being provided.
This is to allow us to provide our financial advice service to you, and we will ask for your explicit consent where this is required for the collection and processing of this data. You can withdraw your consent at any time to us processing this data; however, this may mean that you can no longer access the service or product for which the information was gathered.
We may record information about vulnerability, support needs or reasonable adjustments where this is relevant to providing advice, communicating with you appropriately, protecting your interests, or meeting our regulatory obligations.
Electronic Marketing
We may want to send you relevant marketing electronically from time to time. If you wish to receive electronic marketing, then please tick the box on our client agreement.
Cookies
We also collect information about you from other sources. For example, our website automatically collects information from your computer using “cookies”, which provides us with limited personal information.
Our website may use strictly necessary cookies, analytics cookies and, where applicable, marketing cookies. Strictly necessary cookies are used to operate the website and do not require consent. Non-essential cookies, such as analytics or marketing cookies, will only be used where you have given consent through our cookie banner or cookie settings. You can change or withdraw your cookie consent at any time.
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the website owners. For further information, visit www.aboutcookies.org or www.allaboutcookies.org.
You can set your browser not to accept cookies, and the above websites tell you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.
Social Media
Advies Private Clients LLP maintains a presence on various social media platforms. The terms and conditions set by the operators of the various platforms apply to Advies Private Clients LLP and any Individuals who interact with us through the platforms. More information about how each platform processes Personal Data is available below.
LinkedIn: https://www.linkedin.com/legal/privacy-policy
Instagram: https://about.instagram.com/data-policy
YouTube: https://policies.google.com/privacy
Google: https://policies.google.com/privacy
Data Retention
We keep your personal information only as long as is necessary for the purpose for which it was collected and to meet regulatory, accounting or legislative requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Where we provide advice or arrange products, we may retain the relevant client file and supporting records for as long as necessary to meet regulatory, legal, complaint-handling and professional indemnity requirements. In some cases, particularly long-term pensions, investments, protection and transfer advice, this may mean retaining records indefinitely.
Personal information will be securely disposed of when it is no longer required, in accordance with our Data Retention and Disposal Schedule. A copy of this is available from the How to Contact Us address, below.
How We Keep Your Information Secure
We are committed to ensuring the confidentiality of the personal information that we hold, and we continue to review our security controls and related policies and procedures to ensure that your personal information remains secure.
When we contract with third parties, we impose appropriate security, privacy and confidentiality obligations on them to ensure that personal information is kept secure.
If we work with third parties in countries outside the UK, we ensure these are countries that the UK has confirmed have an adequate level of protection for personal information, or the organisation receiving the personal data has provided adequate safeguards.
In limited circumstances, data may be accessed outside of the UK, i.e., by employees when they travel. In these circumstances, we ensure there are appropriate information security measures in place to safeguard your information.
Your Rights
Advies Private Clients LLP tries to be as transparent as it can be in terms of giving people access to personal information and therefore has outlined your rights below. This privacy notice was drafted with brevity and clarity in mind. Further information can be gathered by contacting us using the details below, or more information about your data protection rights can be found here: https://ico.org.uk/your-data-matters/.
Marketing
We may send you service communications relating to your advice, products, portfolio, reviews, regulatory matters or our ongoing relationship with you. These are not marketing communications. We will only send electronic marketing, such as newsletters, event invitations or information about additional services, where we have your consent or where the law otherwise allows us to do so. You can withdraw your consent or opt out of marketing at any time.
Individual Data Rights & Requests
The right to be informed – You can request that we provide ‘fair processing information’, typically through this privacy notice
The right of access - You may request a copy of the personal information we hold about you using the contact details found at the end of this notice
The right to rectification - The accuracy of your personal information is important to us. You have the right to ask us to update or correct your personal information
The right to erasure – You may request the deletion or removal of personal data where there is no compelling reason for its continued processing
The right to object – You may object to the processing of your data based on legitimate interests
The right to restrict processing - You have a right to request that we restrict processing of your personal data
The right to data portability – You may request to obtain and reuse your data
The right not to be subject to automated decision-making, including profiling.
If you wish to correct, restrict, delete or make changes to your personal information, or any of the data subject rights listed above, please contact us at the number/address listed below. We may not always be able to comply with your request, for example, where we need to keep using your personal data in order to comply with our legal obligation or where we need to use your personal data to establish, exercise or defend legal claims.
How To Contact Us
If you have questions about this notice, need further information about our privacy practices, or wish to give or withdraw consent, exercise preferences or correct your personal information, please contact us using the following details.
Data Protection Officer
Advies Private Clients LLP
100 Bishopsgate,
London, EC2N 4AG
T: 0203 882 2408
E: DPO@Advies.co.uk
How To Complain
If you wish to raise a complaint about how we have handled your personal data, you can contact our Data Protection Officer, who will investigate the matter.
If you are not satisfied with our response or believe we are not processing your personal data in accordance with the law, you can complain to our regulator:
Information Governance Department
Information Commissioner’s Office
Wycliffe House
Water Lane Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
https://ico.org.uk/make-a-complaint/
Changes to our Privacy Notice
We keep our Privacy Notice under regular review. This Privacy Notice was last updated on 12/06/2026.