Privacy notice

At Advies Private Clients LLP we respect your privacy and the confidentiality of your personal information. This Privacy Notice explains:

  • Who we are
  • How we use your personal information
  • Who we share your information with and why
  • What personal information we collect
  • How we keep your information secure
  • Your rights
  • How to contact us

Who We Are

Advies Private Clients LLP provide financial planning solutions and advice through experienced and qualified advisers based in the UK.

Advies Private Clients LLP determine the purposes and means of processing personal client data relating to giving advice. This means we are data controllers for these core advice-giving activities and therefore responsible for managing this client data and ensuring compliance.

What personal information do we collect?

We collect information about you when you engage us for financial planning advice and/or investment management services. This information will relate to your personal and financial circumstances. It may also include special categories of personal data such as data about your health, if this is necessary for the provision of our services.

We may also collect information when you voluntarily complete client surveys, download or access information provided by us or give us feedback.

Why do we need to collect and use your personal data?

The primary legal basis that we intend to use for the processing of your data is for the performance of our contract with you. The information that we collect about you is essential for us to be able to carry out the services that you require from us effectively. Without collecting your personal data we would also be unable to fulfil our legal and regulatory obligations.

Where special category data is required, we will obtain your explicit consent in order to collect and process this information.

How will we use your personal information?

We process your information in order to support and maintain our contractual relationship with you and to comply with legal and regulatory requirements. This includes the following:

  • Providing our advice, products or services to you
  • Carrying out transactions you have requested
  • Confirming and verifying your identity for security purposes
  • Credit scoring and assessment, and credit management (where applicable)
  • Detecting and preventing fraud, crime, money laundering or other malpractice.

We also process your data for specific business purposes to enable us to give you the best products and services and the best and most secure experience. For example, we process your information to send you marketing that is tailored to your interests.

  • Our business purposes include the following:
  • Enhancing, modifying, and personalising our services for the benefit of our clients
  • Providing communications which we think will be of interest to you
  • Market or client satisfaction research or statistical analysis
  • Audit and record keeping purposes
  • Enhancing the security of our network and information systems.

You have the right to object to this processing if you wish, please see “Your Rights” section below. Please bear in mind that if you object this may affect our ability to carry out the tasks above for your benefit.

We may also process your personal data as part of an acquisition or sale. Should this happen, you will be notified about any change to processing or data controller arising as a result of this activity.

Who We Share Your Information With & Why

In order to deliver our services to you effectively, we may send your details to third parties such as those that we engage for professional compliance, accountancy or legal services as well as product and platform providers that we use to arrange financial products for you.

Where third parties are involved in processing your data, we will have a contract in place with them to ensure that the nature and purpose of the processing is clear, that they are subject to a duty of confidence in processing your data and that they will only act in accordance with our written instructions.

Where it is necessary for your personal data to be forwarded to a third-party, we will use appropriate security measures to protect your personal data in transit. Such measures include uploading information directly onto the third-party website and extracting data from the same website.

To fulfil our obligations in respect of the prevention of money-laundering and other financial crime we may send your details to third party agencies for identity verification purposes.

Special Category Information

As detailed above, in some instances, it is necessary for us to collect more sensitive information (such as health or lifestyle information) which is called special category data. This is to allow us to provide our financial advice service to you. This is where we need to gather your consent to the collection and processing of this data. You can withdraw your consent at any time to us processing this data, however, this may mean that you can no longer access the service or product the information was gathered for. You can agree for us to use this information by ticking the box on our client agreement.

Electronic Marketing

We may want to send you relevant marketing electronically from time to time. If you do not wish to receive electronic marketing, then please tick the box on our client agreement.


We also collect information about you from other sources. For example, our website automatically collects information from your computer using “cookies” which provides us with limited personal information.

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the website owners. For further information visit or

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.

Social Media

Advies Private Clients LLP maintains a presence on various social media platforms. The terms and conditions set by the operators of the various platforms apply to Advies Private Clients LLP and any Individuals who interact with us through the platforms. More information about each of the various platforms is available below.

LinkedIn: Information about how LinkedIn processes Personal Data is available at

Instagram: Information about how Instagram processes Personal Data is available at

YouTube: Information about how YouTube processes Personal Data is available at

Twitter: Information about how Twitter processes Personal Data is available at

Google: Information about how Google processes Personal Data is available at

Data Retention

We keep your personal information only as long as is necessary for the purpose for which it was collected and to meet regulatory or legislative requirements. Personal information will be securely disposed of when it is no longer required, in accordance with our Data Retention and Disposal Schedule. A copy of this is available from the How to Contact Us address, below.

How We Keep Your Information Secure

We are committed to ensuring the confidentiality of the personal information that we hold, and we continue to review our security controls and related policies and procedures to ensure that your personal information remains secure.

When we contract with third parties, we impose appropriate security, privacy and confidentiality obligations on them to ensure that personal information is kept secure.

If we work with third parties in countries outside the EU we ensure these are countries that the European Commission has confirmed have an adequate level of protection for personal information, or the organization receiving the personal data has provided adequate safeguards.

In limited circumstances data may be accessed outside of the EEA i.e., by employees when they travel. In these circumstances we ensure there are appropriate information security measures in place to safeguard your information.


Basic identified about you (e.g., your name and address) is matched with information from Equifax and Experian Marketing Services to create demographics and infer customer ‘types’ so that Advies Private Clients LLP can define groups based on factors like interests, age, location and more. This helps us better understand our customers in order to adapt and improve our products and services.

If you would like to know more about the information we receive from Equifax or Experian Marketing Services you can visit their websites ( and which explains who Equifax and Experian Marketing Services are, what they do and why.

You Rights

Advies Private Clients LLP tried to be as option as it can be in terms of giving people access to personal information and therefore have outlined your rights below. This privacy notice was drafted with brevity and clarity in mind, therefore further information can be gathered by contacting us using the details below, or more information about your data protection rights can be found here:


You have the right to opt out of marketing information and tell us what your communication preferences are by contacting us using the details provided at the end of this notice or by using the opt out option below or on any email marketing. You may opt out at any time if you don’t want to receive any further communications of this nature.

Individual Data Rights & Requests

  • The purposes of the processing
  • The right to be informed – You can request that we provide ‘fair processing information’, typically through this privacy notice
  • The right of access - You may request a copy of the personal information we hold about you using the contact details found on the end of this policy
  • The right to rectification - The accuracy of your personal information is important to us. You have the right to ask us to update or correct your personal information
  • The right to erasure – You may request the deletion or removal of personal data where there is no compelling reason for its continued processing
  • The right to object – You may object to the processing of your data based on legitimate interests
  • The right to restrict processing - You have a right to request we ‘block’ or suppress processing of your personal data
  • The right to data portability – You may request to obtain and reuse your data
  • The right not to be subject to automated decision-making including profiling.

If you wish to correct, restrict, delete or make changes to your personal information, or any of the data subject rights listed above, please contact us at the number/address listed below. We may not always be able to comply with your request, for example where we need to keep using your personal data in order to comply with our legal obligation or where we need to use your personal data to establish, exercise or defend legal claims.

How To Contact Us

If you have questions about this notice, need further information about our privacy practices, or wish to give or withdraw consent, exercise preferences or correct your personal information, please contact us using the following details.

Data Protection Officer
Advies Private Clients LLP
15 -16 St Helen's Place,

T: 0203 882 2408

How To Complain

If you wish to raise a complaint about how we have handled your personal data, you can contact The Office of Data Protection who will investigate the matter.

If you are not satisfied with our response or believe we are not processing your personal data in accordance with the law, you can complain to our regulator:

Information Governance department
Information Commissioner’s Office
Wycliffe House
Water Lane Wilmslow

Telephone: 0303 123 1113

Changes to our Privacy Policy

We keep our privacy policy under regular review. This privacy policy was last updated on 31/07/2023.